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Power BI: what it is and how it could help your business

Companies need to be able to measure their success in order to continue growing. Business intelligence (BI) tools allow them to do that by providing the right information at the right time.

BI tools are used to provide insight and business value from data. They help companies make the most of their data to create a competitive advantage.

Microsoft Power BI is the leading business intelligence tool in the market. It has an intuitive design and a user-friendly interface that makes it easy for businesses of any size to use.

What is Power BI?

Microsoft’s Power BI is an interactive business analytic for business analysts, executives, managers, IT professionals, and developers who want to use it for their personal or professional needs.

Power BI is more effective than other business intelligence tools; it has a visual interface that allows users to easily extract insights from their data. It also has an interactive dashboard where users can view the data in real time.

This software product provides a suite of tools that can be used to create visualisations and reports, as well as manage and share data. It’s an easy-to-use, yet powerful, tool for creating visualisations with Microsoft Excel or Power View workbooks.

How does Power BI work?

Power BI’s graphical interface for building dashboards is drag-and-drop, which can be used to organise data and make it visually clear. It provides the ability to download free add-ons from Microsoft, as well as third-party apps that can aid in the development of custom visualisations.

Power BI Desktop offers a quick way to get insights into your data through the analyse tool. This allows users to explore and interpret data in a variety of ways, such as creating charts, maps, and other visualisations. It also allows users to find insights on trends or patterns within their data set, determine how different variables are related to one another, or perform predictive analytics.

Through Power BI, you can create interactive reports and graphs from their own or external sources of information. It also allows users to connect with other sources, such as Microsoft 365 or Google Drive.

Power BI can be used to:

  • create dashboards for business users to review their progress
  • create interactive reports for managers and executives on key performance indicators, KPIs, and business information
  • build predictive models based on historical trends and other factors

What uses does Power BI have?

The uses of Power BI are endless. It can be used for everything from reporting, to data visualisation, to analysis and dashboards. You can use it in order to create business reports, presentations, dashboards, or analyse data sets for users, in order to make decisions based on the information.

Companies that are interested in using Power BI should consider how they will be able to generate content from their data. This will help them create relevant content that will help them reach their target audience better than ever before.

Power BI is also a great tool for collaboration between teams, as it allows multiple people to work on the same project at the same time.

Data-driven decisions

The wide range of features and capabilities in Power BI makes it an ideal tool for businesses that need to make data-driven decisions. The software can be used by a variety of people, including analysts, data scientists, managers, and even non-technical users.

Power BI creates data-driven decisions with the help of its powerful interactive visualisations, predictive modelling, and predictive analytics capabilities.

Data visualisation

Data visualisation is a critical part of the Power BI platform. It’s the ability to make data easier to understand for users of any technical level. It is a way of presenting information in a graphical format in order to make it more accessible and engaging for viewers.

Through data visualisation, Power BI helps organisations to get insights from their data in a more efficient way. It helps answer questions like:

  • How many people are in your target audience?
  • What are their interests?
  • How much do they spend on different products and services?


Companies can use Power BI for lead generation, advertising campaigns, and market research. It can be used for marketing purposes by helping companies decide which products are best suited for their customers or which ads should be published on social media platforms.

Through Power BI, businesses can:

  • identify trends
  • discover business opportunities quickly
  • anticipate challenges
  • boost productivity

The Power BI desktop tool also offers users the opportunity to run and compare different ‘What If’ scenarios on their information. By adding a forecast to their line chart, you can determine when you’re likely to reach specific financial forecasts, or gauge industry-specific growth markets at different levels.

Manage your Azure databases

If you’re already using Microsoft cloud solutions, Power BI is perfect for monitoring your data. Power BI can be used to monitor the performance of your Azure databases by providing insights into your SQL queries.

It also helps with the management of your databases by providing you with easy-to-use reports that allow you to view key information about your database usage and performance.

Get started with the experts

Power BI will give your business the ability to analyse your data and improve your business processes through data consolidation, access, and analysis.

Microsoft Gold Partner INTELLIWORX has all the expertise, knowledge, and tools needed to help you get started with Power BI. Talk to their business specialists today about how you can utilise Power BI to enhance your business operations.

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